Why Flodesk is a Game-Changer for Email Marketing

Email marketing remains a tried and true way of reaching out to clients and customers. Its unmatched ROI alone is worth the investment. But that’s another thing: it’s WILDLY inexpensive as compared to other marketing methods.

That doesn’t mean that email marketing itself is easy. There’s an art to creating the right email that will resonate with your audience. With plenty of email marketing tools out there, choosing the right one can be hard.

That’s why flodesk could be a great option for your business email marketing strategy. See how Flodesk could be the email marketing tool you’ve been searching for forever.

What is Flodesk?

If you’re in the world of email marketing, you’ve at least heard of Flodesk. Flodesk makes “simple, intuitive software tools to help entrepreneurs grow their business.” The tools help entrepreneurs handle email marketing, sales payments, product delivery, and online payments.

But Flodesk flourishes with its visual email campaigns. The user-friendly interface makes it easy to drag and drop desired elements where desired.

Templates for Easy Design

Flodesk emphasizes full creative control for all of its templates. A blank space represents unlimited potential, which can be overwhelming for busy entrepreneurs or wildly creative graphic designers. If you’re working solo or with a small team, you know it’s difficult to create consistent, stylish email campaigns that will appeal to your customer base.
With Flodesk’s templates and collage layouts, anyone can customize the perfect email in minutes. For email marketing and design mavens, you’ll get to design without the disruption of dealing with HTML and CSS to create something amazing. You can also integrate on-brand, High-quality images in your email campaigns.

Responsive Design

A great email won’t look like it without a responsive, adaptable design across different devices, including desktop, tablet, and mobile. Flodesk offers templates with responsive designs, meaning you never have to worry if your email will look good on any screen. That’s a big win for you and your business!

Brand Consistency

Regardless of your email marketing tool, brand consistency and cohesiveness are essential to building trust with your audience. Flodesk offers customizable colors and fonts on all designs so you never have to find something “close enough” to your brand design (which is a quick way to confuse and lose customers). Easily locate your favorites and use them again and again.

High Send Rates

While design and subject lines are a big part of whether or not a customer interacts with your email, the email should be made at the right time and place. Do you need an email in your customer’s inbox, like yesterday? Flodesk has a high send rate, especially for small businesses. Whether you send it immediately or put it on a schedule, your message is sent quickly and reaches your customers in a timely manner. For example, are you having a timely holiday sale? You’ll need to ensure your email beats out your competitors' emails.

Data Analytics

The numbers don’t lie. Keeping tabs on email open rates, click-through rates, conversions, subscriptions, and more with Flodesk’s suite of data analytics capabilities. Utilize A/B testing to test subject lines or optimal email timing to track what performs best with your customer base.

No Spending Tiers

Most services tier their services on how many emails can be sent out at once or how many customers you can have on your email list. With Flodesk, your email list can keep growing without limits. You can also design unlimited workflow automations without additional fees or a requirement to “move up” to a different price tier. Oh, and no pesky “hidden fees” that can derail your monthly budget.

Facebook Insider Group

Flodesk users can access a private facebook group where anyone with the service can share and swap advice, tips, and other great ideas. You’ll get to collaborate and generate ideas with other business owners like yourself and see what works for others in your industry.

Tips and Tricks

On the Flodesk blog, you can get valuable insight into email marketing campaigns, overall content strategy, and case studies to see how to apply your newfound knowledge. They’re also not afraid to write something professional and fun (as seen in a recent blog about astrological business blueprints). Enjoy your free email marketing professional development session during your lunch hour!

Ready to Use Flodesk for Your Business’s Email Marketing Strategy?

Get ready for all the compliments you’ll get with your gorgeous email campaigns. Grab 50% off your first year using this link and see how quickly you build a great email list.

WRITTEN BY: GRETCHEN GALES