How to Build a Search Engine Marketing Strategy Part 2: Offsite SEO
In Part 2, we’ll take a look at some tried and true offsite SEM methods. While onsite marketing strategies revolve around planning and maintaining an SEO-friendly website, offsite strategies involve leveraging interactions with other web environments to boost the visibility of your own business website. These efforts are sometimes referred to as Search Engine Advertising, or SEA. Roman Maria Koidl, an international thought leader in Search Engine Marketing, identifies 4 elements of a successful offsite strategy.
How to Build a Search Engine Marketing Strategy Part 1: Onsite SEO
Marketing is all about discoverability. In the old days, potential customers and clients might discover your business by simply walking past your storefront. But how do you get discovered when there’s no physical building to stumble across? Nowadays, even if you have a brick-and-mortar establishment, potential customers are most likely to search online before heading downtown. Search Engine Marketing (SEM) is all about helping people find you in the vast world of digital offerings.