Allie Clarke Photo
Background:
Allie Clarke Photography specializes in capturing authentic, sentimental moments in family life. Allie sought to redesign her brochures and proposals to better match her website’s visual identity, which focuses on documenting real, everyday moments in a candid, emotional style.
Challenges:
Existing files lacked design and didn’t align with the website’s branding
Desire to automate processes while maintaining a personalized client experience
Need for visually cohesive and professional materials to reflect the high-quality photography and personal touch
Solutions:
1. Redesign Brochures and Proposals:
Created visually appealing, branded brochures that aligned with Allie’s website and overall aesthetic.
Developed proposals that reflected the authenticity and personal storytelling nature of her photography.
Automate Client Experience:
Automated client onboarding, scheduling, and communication through HoneyBook, ensuring streamlined interactions.
Developed personalized templates and communication flows to make automation feel seamless and human.
Take tasks off Allie’s plate so she can spend more time doing what she loves
2. Ensure Consistency with Branding:
Matched the color schemes, fonts, and design elements to her website, ensuring a cohesive visual experience.
3. Enhance Customization:
Developed easy-to-edit templates that allow Allie to quickly customize proposals for each client while maintaining a consistent look.
Results:
Branded materials that visually match the website, creating a unified experience for clients.
Efficient client interactions through automation, all while maintaining a personalized, non-automated feel.
Easy-to-use templates that save time and enhance the presentation of her photography services.
