Golden Estate Entertainment
Background:
Golden Estate Entertainment (GEE) recently completed a rebrand, with a new website and updated marketing assets. The client is a lead singer who also runs the agency, creating high-end, custom experiences for clients. GEE needed a HoneyBook system to elevate their client-facing materials while streamlining the manual processes of creating contracts and proposals. The goal was to retain their luxurious and personalized brand identity throughout.
Challenges:
Manual creation of contracts and proposals via Excel, which was time-consuming and inefficient.
Lack of concise service brochures for clients preferring quick information.
No integration of new branding into contracts, proposals, or invoices.
Need to digitally collect deposits without relying on platforms like QuickBooks.
Desire for a luxurious, branded, and cohesive look with elegant fonts, borders, and icons.
Avoiding blocky or generic styles that feel disconnected from their elevated brand.
Solutions:
Complete HoneyBook Setup:
Designed and implemented HoneyBook workflows, templates, and automations for contracts, proposals, and invoices.
Incorporated elegant fonts, subtle borders, and the brand’s favicon to align with their rebrand.
Created a custom invoice and payment setup to allow seamless digital deposits.
Streamline Proposals and Brochures:
Developed a concise, visually appealing service brochure for potential clients to review before scheduling calls.
Designed proposal templates that maintained a luxurious and custom feel, reducing the need for manual Excel work.
Automation with Personalization:
Automated reminders for payments, follow-ups, and client communications to improve efficiency without sacrificing the personal touch.
Configured workflows to streamline the booking process while ensuring a seamless client experience.
Outcome:
Golden Estate Entertainment now operates with a fully customized HoneyBook system that reflects their high-end branding and luxurious client experience. The implementation of branded contracts, proposals, and invoices has significantly reduced manual work and created a cohesive and elevated process. Clients enjoy a seamless and polished experience, reinforcing GEE’s reputation as a premium entertainment provider.
