Does my Small Business need a Threads Account? Yes, and Here’s Why.

As a small business owner, it’s important for you to be able to use social media marketing to spread awareness about your brand. Whether it’s about leaving your comfort zone far behind to make TikTok reels for your business or posting regular updates on Instagram and being disciplined, using social media correctly and staying ahead of the competition is essential.

Unless you’ve been living under a rock, you’ve probably heard about Threads, a platform by Meta that is known for its ability to kickstart conversations on a plethora of topics. While it remains to be seen whether Threads will be able to overtake one of its primary competitors, X (formerly known as Twitter), the app still has the potential to give other platforms a run for their money.

If you’re a small business owner who’s considering giving Threads a shot, here’s your sign to take that leap of faith and create an account. Need more reasons to feel convinced? Keep reading!

Grow Your Brand Awareness

Making a Threads account for your business is a smart move because it’ll allow you to post regular updates about your brand and reach more diverse audiences. As a small business owner, you know how important it is to use tools like word of mouth and social media marketing to grow your business.

Whether you’d like to post updates related to a new product or service or try something new like hosting Q&A sessions, Threads is a good tool to add to your social media arsenal because it allows you to experiment with content and establish a connection with your consumers. It feels more personal than a platform like Facebook, for example, and can help attract new audiences.

Use the Platform to Collaborate

Want to generate more buzz and get your audiences to sit up and take notice? Use Threads to form mutually beneficial partnerships with other brands. You could even host a giveaway if you want to maximize engagement.

This is also the right time to collaborate with influencers, particularly those accounts that already have a robust following and can help your small business gain more traction on Threads.

Increase Engagement

One of the primary benefits of using Threads is that you can cross-post your updates on Instagram and attract attention from users on both platforms. Want to start thought-provoking conversations on the platform? Encourage other users to interact with your content by posting specific questions about your industry (you’ll likely be surprised by the responses you get.)

Because Threads is a relatively new platform, there’s a lot of potential ––– you can take risks and try posting content that you’ve been longing to add to your feed. For instance, this is a great platform to kickstart real-time conversations and encourage community engagement.

Here’s something worth remembering. You’re likely to earn more respect if you stay genuine with your posts. Authenticity is a simple but powerful tool that can make your brand stand out on a platform as unique and exciting as Threads.

If you’re a small business owner who wants to expand your brand reach and ensure that you’re doing everything possible to maximize engagement, try Threads. Work with your social media team to come up with a robust content strategy.

Feel free to tweak your strategy and make changes if something isn’t working. There are no rigid rules as far as this platform is concerned. It’s a solid opportunity to try something new!

WRITTEN BY: BOSHIKA GUPTA