How To Start Promoting Your Business on TikTok

It’s hard to deny that TikTok has quickly taken over the social media landscape, giving tough competition to its competitors such as Facebook, Twitter, and Instagram.

While it might feel a bit intimidating initially, investing in TikTok will help your business in the long run. It’ll help spread awareness about your brand and even attract potential clients, customers, collaborators, and more. Social media is here to stay, and it’s a wise choice to be a part of the digital revolution, boosting your online presence and understanding your audience better.

How to Get Started on TikTok

Without further ado, let’s get to the basics first! Using TikTok as a business owner is not the same as creating a personal account on the popular social media platform. After signing up, you should make sure you’re using a pro account and marketing yourself as a business. Don’t forget to include essential details such as your official website and contact information.

At this point, it makes sense to follow creators and accounts that are relevant to your business. While you’re checking out what’s happening on TikTok, you can review what some of the biggest names in your industry are doing on the social media platform. Are they latching onto the hottest trends, creating curated videos, or using a different approach to launch new products or services? Don’t be in a hurry; take your time to deconstruct the social media platform and get comfortable with its tools and features. Also, find out what your target audience is up to on TikTok and get to know their likes and dislikes before you move to the content planning stage.

Come Up With a Solid Plan

A robust social media plan can go a long way in helping your business gain traction and attract followers to your page. However, it would help if you focused on your brand personality while developing a social media strategy. Plus, take some time to brainstorm with your team to figure out how you can create high-quality videos for your brand. Play to your strengths – if your team has experienced graphic designers, you can make funny, thought-provoking, and engaging animated videos on TikTok. You can also collaborate with well-known influencers from relevant fields to promote your business. Here’s a great tip: focus on reaching out to influencers with high-quality content and organic followers who can help promote your business in the best way possible.

Quality is king

Don’t post content without ensuring you’re doing everything possible to publish high-quality, entertaining videos. Get onto the bandwagon and work with popular effects and filters to appeal to your target audience. You’ll also want to double-check captions and video scripts to ensure you’re not making any typos or grammatical errors. These little things are important – your audience will notice these slip-ups. On the other hand, if you’re careful about the quality of your posts and add engaging content to the feed, your audience will reward you for being consistent. Also, don’t forget to target the niche that applies to your brand and stay away from general content. You’ll have better luck creating powerful videos relevant to your business.

Use the social media platform to your advantage

It would be best to incorporate relevant hashtags into your posts whenever you can and add trending songs to some of those videos. These tricks help you get traction on your content and introduce more TikTok users to your page. Once you have a decent number of followers, you can also add polls, launch contests, and go live to talk to your followers directly. Also, don’t forget to post witty and helpful responses to some of the comments you receive on your videos (your fans will love it!)

Additionally, don’t forget to stay consistent. If it’s tricky to post videos regularly, try scheduling them in advance to ensure that you’re staying on track and following the content calendar as closely as possible.

Here’s a hot tip: using an effective social media analytics platform such as Hootsuite coupled with TikTok’s analytics tool can be incredibly useful when you need to dig deeper into your posts and understand what’s working and what needs to change. You should also pick the best time to post fresh content on TikTok through your Pro account. You’ll preferably want to add more content when your target audience is most active on the social media platform and is more likely to interact with your content.

Advertise to gain more visibility

Advertising is an excellent way to get your content noticed on a platform as competitive as TikTok. The social media platform offers different options for business owners , such as In-Feed Ads, TopView, Branded Hashtag Challenge, Branded Effect, and more. It may take a bit of trial and error to find the right choice for your business. Still, the key is to keep experimenting and choose something that aligns with your vision (and budget!)

When in doubt, don’t hesitate to hire a social media manager – an experienced professional can help make the entire process less intimidating. Plus, they can offer expert insights into a social media platform as popular as TikTok and help you ease into the process as you learn to market your business online.

WRITTEN BY: BOSHIKA GUPTA