CASE STUDY:
Dorothy Chow
Dorothy is a passionate entrepreneur who runs the podcast "Death in Cambodia, Life in America," which aims to educate, inspire, and heal by sharing in-depth firsthand experiences of the Cambodian Genocide (1975-1979). The podcast emphasizes resilience and the value of life, exploring the Khmer Rouge's impact, survivor stories, untold narratives, community solidarity, and the overarching theme of resilience. Through these discussions, it seeks to offer a comprehensive understanding of this tragic period, highlight the power of the human spirit, and honor the memories of those affected.
CHALLENGEs
Dorothy faced significant challenges in maintaining an effective online presence and managing the myriad tasks associated with her podcast and program creation. The original website did not effectively convey the depth and emotional gravity of the podcast's content, requiring a redesign to attract and retain listeners while encouraging them to explore episodes and learn more about the podcast's themes. Additionally, promoting events, sourcing guests, managing social media, and ensuring a smooth launch and upload process for each episode presented ongoing difficulties.
SOLUTIONS
To address these challenges, Luneer provided a comprehensive support system to enhance Dorothy's online presence and streamline podcast management. This included redesigning the website to better reflect the podcast's emotional depth and optimizing it for search engines to attract and retain listeners. Throughout the redesign process, the team's strategic recommendations, including the integration of compelling Khmer Rouge photographs, an interactive timeline, and captivating video content on the homepage, were instrumental in transforming the website into a dynamic and immersive experience for visitors. These enhancements not only elevated the aesthetic appeal but also significantly improved the site's engagement metrics.
For the podcast itself, Luneer provides extensive support by sourcing guests, managing social media promotion, launching episodes, uploading content to the website, and providing transcripts. These efforts collectively ensured that the podcast's operational and promotional needs were consistently met, allowing Dorothy to focus on her mission of educating, inspiring, and healing through her content. Additionally, for "Khmer Courageous Conversations," a monthly ticketed Zoom meeting, Luneer formats Zoom links, publishes events for guest sign-ups, and creates promotional graphics for Instagram.
RESULTS
The implementation of these solutions by Luneer Mgmt resulted in significant improvements for Dorothy's podcast and overall online presence. The redesigned website now effectively conveys the podcast's depth and emotional impact, leading to increased listener engagement and retention. Event promotions have successfully attracted attendees to the "Khmer Courageous Conversations," fostering a sense of community and ongoing dialogue. Streamlined podcast management processes have allowed Dorothy to focus more on content creation and less on logistical tasks, resulting in a more consistent release schedule and a higher quality of episodes. Overall, these efforts have enhanced the visibility and impact of "Death in Cambodia, Life in America," helping to educate, inspire, and heal a growing audience.
“Luneer and Brandi's team was the only team I would have wanted to rebuild my Death in Cambodia website. The old Wix website we had did not express the level of professionalism that this project deserved, and I was craving a new look. Before building our site, we started from scratch on finding our branding kit colors, which I didn't have at the time. They were so patient in helping me find the colors that best expressed my brand. When it was time to start the website, they had me fill out a detailed form that clearly outlined the expectations of the site between both parties. I felt confident that the team was able to take my vision, run with it and bring it to life! They brought in great suggestions such as adding a timeline, finding more powerful Khmer Rouge photos, and video to our homepage. The process was so seamless, and it truly felt like the team could read my mind. One of my biggest concerns with the transition was losing my SEO rankings. Post-launch, we ended up increasing our SEO rankings with all the new added content! I always feel confident in sending people to our website nowadays, thank you Luneer Mgmt!”