CASE STUDY:
JMA
JMA is an adventure elopement photographer who specializes in Oregon elopements and intimate weddings. She layers rich emotion and beautiful light over incredible landscapes all over the world.
CHALLENGEs
JMA was looking for a dependable team who could understand her business deeply. She desired more time for personal and family life, necessitating efficient outsourcing to reduce her workload. JMA required comprehensive support across multiple departments.
Managing clients remotely while traveling presented a significant challenge for JMA. She needed a team to ensure a high level of commitment and excellence to her clients. Additionally, JMA sought help with implementing a 90-page client journey document through HoneyBook, focusing on automation and enhancing client experience.
JMA also required assistance with sourcing in unfamiliar locations, starting with an elopement in Iceland. She was interested in support for travel logistics, self-care activities, and maximizing travel points, which tied into her need for travel and personal concierge support.
Systemization and automation were critical areas where JMA needed help, particularly with organizing and automating processes related to scheduling and client management. She sought suggestions from Luneer or the best ways to streamline communication and make her operations more efficient.
With a high importance on tasks being completed reliably and efficiently without constant follow-up, JMA she needed detailed planning sessions to map out yearly objectives and strategies to ensure her business ran smoothly and her long-term goals were met.
SOLUTIONS
Luneer's approach to addressing JMA's business needs was deeply personalized, reflecting our commitment to establishing a lasting partnership tailored to her unique vision and goals. We conducted thorough assessments of operational inefficiencies, ensuring that our solutions were precisely tailored to JMA's requirements. Through regular consultations and biweekly calls, we maintained open communication channels, allowing us to adapt our strategies in real-time to align with JMA's evolving objectives.
Our initiatives encompassed a range of tailored solutions aimed at enhancing JMA's efficiency and visibility within her industry. From implementing HoneyBook automations to sourcing essential services for her clients, such as flowers and accommodations, to optimizing the SEO on her blog for greater online presence, each step was meticulously crafted to elevate JMA's brand and streamline her business processes.
Luneer completed large operational projects including compiling a comprehensive document listing recommended vendors, organizing preferred locations in Google Maps and creating a stunning visual 72-page guide for elopements combining JMA’s portfolio with practical tips for elopements.
Central to our approach was the recognition of JMA's need for balance between her professional endeavors and personal life. To this end, we prioritized alleviating her workload, ensuring that she had ample time to devote to her family and herself.
RESULTS
Luneer's proactive solutions led to significant improvements in JMA's business operations and outcomes. By implementing HoneyBook automations and streamlining client interactions, we achieved smoother project management and heightened client satisfaction levels. Our efforts in sourcing and booking arrangements alleviated administrative burdens for JMA, allowing her to focus more on strategic aspects of her business. The SEO enhancements on JMA's blog resulted in increased visibility and expanded reach, attracting a broader audience and generating more leads.
Overall, our collaborative efforts optimized JMA's operations, fostered efficiency, and provided valuable resources for JMA's clients, further enhancing her brand reputation and market position. By streamlining processes and relieving her of large and small scale tasks, we empowered JMA to reclaim control over her schedule, allowing her to pursue her passions both inside and outside of her business.
